However, just having a website—of any quality—is not enough. Your site needs to be of a certain quality to hold the interest of most worthwhile potential clients. As in all parts of your marketing mix, there are some basic standards to keep in mind when it comes to your site—things like your branding, good, clean design, and ease-of-use. There are a rather surprising number of photographers’ websites out there that are an affront to the eye, the ear, or are so complicated or poorly designed that they may as well have no site at all. I see them every day.
Link: Photographers’ Websites – The Good, the Bad, and the Ugly
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